The Long Game of Google Stadia

1 : Anonymous2021/03/07 12:40 ID: lzpwq4

All attention is good attention. Whether people love it or hate it, they know about Stadia. Being a big tech company, Google can pay developers to put their content on Stadia. This gives them longevity. Stadia does not have to be an overnight success to be a success (see Google search or Gmail for instance). It has to exist in this space long enough to prove its merit (see the services I just mentioned)

Unlike smaller companies, Google can outlast poor opinions of the public. We know that companies like Activision have leadership that recognizes their potential position with companies like Google in this space. Activision's CEO and others have noted that these companies need to license thir games in order to be successful. I think Google tested that hypothesis earlier on and found them to be right. Now, Google will pay for the games. Developers do not think with their bias like consumers. They speak all currencies. Google can EASILY pay them. Mix that with an enduring presence in the market and you have an eventual cash cow. Google's announcement of closing SGAE was a love letter to developers. Google is about to get a Hailstorm of content. Mark my words.

2 : Anonymous2021/03/07 13:10 ID: gq3e5zp

We need games, AAA games, in due time and day as other platform release.

We need CrossPlay for every multiplayer games as for now Stadia is void and it does not motivate anyone to invest time in a game they cannot play with friends.

Get this and Stadia will prevail as the tech is good.

ID: gq3qsi2

The multiplayer is my one big gripe. Borderlands and RDR2 are predominantly single player games but a lot of fun on multiplayer, but it seems like nobody's ever on to co-op with.

ID: gq3fseh

It's happening.

The cross play thing is outside of Google's control though. It's even outside of devs control much of the time. Lots of resistance to that.

ID: gq3ftti

This is the only point that is keeping stadia from succeeding rn. Change this and stadia will be a cash cow

ID: gq42bcy

We need CrossPlay for every multiplayer games as for now Stadia is void and it does not motivate anyone to invest time in a game they cannot play with friends.

say it louder for the ppl in the back

3 : Anonymous2021/03/07 17:13 ID: gq434k5

Pretty delusional to think a company, no matter how large, will just throw money at something because it can. If Google, or any company for that matter, doesn't see an ROI they will eventually pull the plug. Mark my words.

ID: gq4q14b

Right when Stadia was made public Google said they won't care about the money for at least 5 years. So we have some time.

ID: gq4ob5w

Corporations are wasteful. A corp like Google that acts like a startup still...

ID: gq461z3

Are you willing to tell us what criteria Google is looking at, including the trends in the market to make that decision? It seems you have been in the boardroom. We will wait.

4 : Anonymous2021/03/07 14:03 ID: gq3imcx

I wouldn't say that all attention is a good attention. A fair share of people thinks that Stadia already shut down, when it was "only" the studios. So I don't know how stadia benefit from people believing its already dead

ID: gq3j9st

"Belief" is an interesting term. Do people believe it or do people parrot it?

5 : Anonymous2021/03/07 18:25 ID: gq4ct8s

You sound like a Bitcoin guy.

6 : Anonymous2021/03/07 13:49 ID: gq3hd6r

Swap "Google"/"Stadia" for "Microsoft"/"Windows Phone" 🙂 And mobile was a way higher stakes market than gaming for Google

7 : Anonymous2021/03/07 21:15 ID: gq51i70

The solution is a pretty straightforward one. Stadia needs a much bigger player base. This won't just happen for Google unless they did deep to get the games that have a huge fan base.

Call of duty, FIFA, GTA, Minecraft, fortnight ect Google needs to be getting games like this at all costs. They will probably lose money yes but they need these games to be able to get a player base big enough to make a substantial gain.

We saw it with Cyberpunk. Huge influx in users when that launched on stadia. Its been pretty stagnant since.

Huge fan of stadia but I am missing the games.

8 : Anonymous2021/03/07 13:19 ID: gq3ev5r

Part of the long ball game from Google was having exclusive studios producing games that could only work on Stadia and the tech behind it and this won't happen anymore

We saw recently that subscription numbers and hardware sales were nowhere near predictions even with a shortage of consoles and PC GPUs

Now Google has a product that publishers need to invest money to port games too which isn't very attractive compared to others

How much money can Google loose before Stadia is not viable anymore ?

It's a shame as the issue is not the tech Google created

ID: gq3h93v

The execs have no balls or long term vision. Engineers released it, got promoted, moved on, and the suckers are left maintaining it.

ID: gq6g15r

How much money can Google loose before Stadia is not viable anymore ?

Pretty much as much as they lost up to when SG&E shut down.

ID: gq3j3d1

You are asking a multi-billion dollar company how much money it can invest in a proven industry , with a tone conveying skepticism?

9 : Anonymous2021/03/07 18:48 ID: gq4g8k1

You may be right, but the problem is that the consumers don't know what they are planning for Stadia? No word on the AA and AAA games coming out in April, May and June. When Stadia is in the position it is now and consumer confidence seems to be waning, it's not the time to be hush hush. When Stadia enthusiast on Youtube start telling people that they are no longer subscribing to PRO, because they don't see value in it, some people will be sheep and follow.

Google (Alphabet) does have a lot of money, but why close down their own studios that could possibly help them pull ahead in the gaming industry in the future if money was no concern? Why pull that money from the studios to invest solely on third party games when money is abundant? If Google is all in with Stadia, why wouldn't they use multiple strategies like their own studios to possibly catapult the platform in the future?

Part of the reason Google can't just be throwing hundreds of millions of dollars (the cost of upkeep of equipment and porting over AAA and highly anticipated games) every year are investors. If Google was a private company they can do what they want, but they aren't and have to answer to investors. Investors are the only reason they became a trillion dollar company. They can easily lose investors and start losing billions in one day. Microsoft and Apple have gone back and forth as trillion dollar companies. Alphabet like any other company have quarterly conference calls with investors and these investors know and ask questions about certain products and their viability.

It would really help if Stadia told us consumers what is ahead for Stadia (game and technology wise), but I don't think they even know what direction Stadia is going or how much investment is too much. Stadia technology for cloud is so good that they could lease that technology to other companies to make money to offset the losses from Stadia.

ID: gq6ic3a

You may be right, but the problem is that the consumers don't know what they are planning for Stadia?

Consumers know what they're planning. Phil Harrison made their plans exceedingly clear in the blog post announcing the SG&E closures. Stadia's moving to a tech offering to partners for their own services and whatever's left in the pipeline close to launch is still launching.

10 : Anonymous2021/03/07 19:59 ID: gq4qkcl

Current Stadia situation remind me the start of Chromebook. As long as Google is in this for the long haul and don't fold early. This platform will do very well.

11 : Anonymous2021/03/08 07:30 ID: gq6t39k

This post is delusional. So they are going to throw money at third parties like there’s no tomorrow, but also they apparently didn’t want to pay to make their own games after a year, but also they don’t need to be an overnight success. lol.

For the amount it would cost Google to get a genuine big ticket third party exclusive for their comparatively tiny user base, they’d have been better off making their own internal games, where at least they keep all of the revenue.

Google will make some minor deals, and welcome any multiplats that come their way, and that’ll be it. It’s beyond obvious that Google slashed Stadia’s budget, and that it caught the people in charge of Stadia at least somewhat off guard, based on how they handled closing SG&E.

The idea that all of this is preceding a “hailstorm of content” is just some weapons grade hopium.

12 : Anonymous2021/03/07 13:49 ID: gq3hcsb

I’ve always thought that trying to create exclusives was too much for Stadia and the exclusives they were working on were not AAA titles anyway. Halo and God of War are the system sellers, not Pixeljunk etc. in any case it’s done.

Cross-save and cross-play are the keys. That and modeling after GamePass. The Ubisoft+ deal is great, but Google isn’t making money on that. Here’s what would make Stadia wildly successful:

Make Pro free Replace it with Stadia+ for $15/mo no contract Make a deal with Ubisoft to include Ubisoft+ in Stadia+ Keep paying and assisting 3rd parties with Stadia ports but REQUIRE cross-save and if humanly possible, make cross-play possible. Give significant discounts to any 3rd parties willing to use Google as their backend for their servers on all platforms IF they port their game to Stadia. Support Stadia on Google Chromecast TV(!) Make Stadia+ part of the Google One 1TB plan
ID: gq3oll7

Appreciate the thoughts, but many of these points are extremely cost-prohibitive. One needs to come prepared with financials to fund these initial costs and justify the investment, not to mention the massive marketing costs to acquire the users. You’re looking at profitability in maybe 10-15 years. It’s a tough pill to swallow.

ID: gq3jx5b

That last one... YT premium, YT music, G one and Stadia for like $25/mo family plan and I'd jump on instantly (i pay for everything already)

13 : Anonymous2021/03/07 17:21 ID: gq441bo

Good luck to Google if their plan is actually to just wait around without offering any exclusive experiences. I still pay for the service just to claim free games but the only games I buy are for PS4, Switch and eventually PS5. Unless a developer makes a game that takes full advantage of the data centers I’m not really sure there’s a reason for me personally to buy a game for Stadia over another platform.

Personally, I can’t even guarantee that I can travel with it. I moved from the US to South Korea and now stadia does not work even with a VPN. My PS4 has treated me just fine. To be fair most people who play Stadia probably don’t travel to/move to unsupported countries as much as I do, but it’s worth remembering that 60% of the world’s population lives in Asia and Korea, Japan and China are massive and robust gaming markets and Google and I suspect that if Amazon beats them to the punch here then they’ll never catch up.

ID: gq4ozwj

Sounds like Android. People buy Android to use the free apps/games. Then you don't get the robust apps like iOS because people don't spend money on Android. Bottom of the barrel in profits.

14 : Anonymous2021/03/07 16:06 ID: gq3v95e

Hailstorm is either a successful easter egg line of code (albeit awkwardly timed with SG&E closure), orrrr something real. But assuming it's real, what kind of feature drops would warrant that codename?

15 : Anonymous2021/03/07 22:19 ID: gq5aode

I really think that a better way to navigate the app would be a HUGE help for people wanting to explore the library and see what Stadia has to offer.

*cough cough*

A search bar! Google, you are THE search engine of the internet, and your gaming platform doesn't have one. I do not understand.

16 : Anonymous2021/03/08 00:03 ID: gq5mu2t

>Google is about to get a Hailstorm of content. Mark my words.

Yeah. 100 games in the second year. Again. Basically a bunch of indies that can run well outside of a cloud ecosystem and relies on no internet or powerful machine. Super appealing.

ID: gq5o069

Make sure you keep that attitude if things change.

17 : Anonymous2021/03/08 01:47 ID: gq5y4ka

I like your logic, I only have one objection.

Now, Google will pay for the games

Google can EASILY pay them

These are assumptions. Sure, they are paying for them now, but what about 3, 5,10,15,20 years later?

18 : Anonymous2021/03/08 11:18 ID: gq76xuy

My main concern is how many people there are that still have No idea what stadia actually is. Like, how can you missbyourbpotential target audience so hard?

The tech is amazing they just need to step up their marketing game.

19 : Anonymous2021/03/07 19:37 ID: gq4ne09

Hope the long game is not Google Graveyard:

Oddly, most posts and comments on /

sound like people are finding ways to defend Google.

20 : Anonymous2021/03/07 13:01 ID: gq3di3n

Idk it doesn’t feel the same after the studio shutdown . More days passes the more hope I am losing . It’s like my girlfriend cheated on me

ID: gq3frug

What impacts has this had on you? I don't get all the hand wringing, if other developers are going to make games for the platform, all the better.

ID: gq3jc9x

Feeling does not equate to reality. Feelings can be predicated on irrational beliefs.


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