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Amd and Samsung are partnering together for Exynos chip ray tracing
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Yep and in true Nvidia fashion they started saying that Phones aren't ready for RT. Nvidia's CEO is like a child, dude seems to get jealous any time AMD makes an advancement and gets recognized for it. When it comes to AMD he's always got something negative to say about them but if nvidia came up with this idea they'd be pushing it 100% while AMD would keep quiet on their opinions.
ID: h1mu5vmID: h1npu1zI saw ray tracing in power vr chip long long long before nvidia did anything
here I even found video of it:
I remember when I was very into mobile tech back in the day. I allways thought why Nvidia is claiming they invented it, or they are making it look like this
ID: h1ncr0lNvidia doesn't play nice with others in general. They want that Apple-style closed ecosystem of hardware and software. It probably rankles them that they need TSMC or Samsung for silicon, but it's just not feasible for them to open a fab. Their comments on TSMC and getting dumped by Microsoft and Sony paint that picture. And then there's their mobile GPU shenanigans.
They want all-Nvidia solutions all the time. Then they'll play nice.
ID: h1mybicAMD did the same thing with DLSS though.
ID: h1mnioeAre you 12? Every company operates like this, this isn’t jealousy it’s image management.
The cognitive dissonance is also quite amusing since 250-300W desktop gaming isn’t truly RT ready yet on one hand but a 3-5W SoC somehow would be, RT is crap on the desktop because NVIDIA still has a marginal lead but phones is the future right?
Same goes for DLSS it’s rubbish despite the fact that pretty much every game in the past 10 years used upscaling/reconstruction of some sort from TAA and checkerboard rendering to running many expensive post processing effects at subnative resolutions.
Also I’m not sure he is actually wrong about this, and I’m not even sure that the Samsung SoCs despite being RDNA2 based would even support RT acceleration they would be too small to actually benefit from this.
ID: h1moyvoAre you 12? Every company operates like this, this isn’t jealousy it’s image management.
Not the way Jensen does it, no
ID: h1moqetYea every company manages their image. No, they dont all do it like nVidia.
nVidia's strategy is the opposite of AMD which is open, collaborative and anchored in an understanding of the systems they integrate into. All while making money. Two things can be true at the same time.
To be honest when I make choices about where to spend my money I factor in company ethos, ethics and look at how they engage in their ecosystem while making a profit.
Voting with your wallet doesnt have to be driven by price alone, if you dont want it to. nVidia is old school.
ID: h1mnn20I guess it depends on whether it needs to be real time or not.
ID: h1mrtf8Not sure i understand your point.
I dont think people realise what's going on in this space:
1) to succeed in the next 5-10 years you need to have control or influence on system architecture, so you can drive efficiencies at both product and system level. 2) only AMD has GPU and CPU fully in their control in the high performance context, and Intel is moving up fast with xE. 3) nVidia is in the back seat trying to make the Arm deal work, still effectively operating as a pure play business. Basically finding different ways of pushing parallel compute. They arent seeing system level optimisation: such as rebar, which is trivial, but it serves to make the point.
But even if you have the cpu / gpu buttoned up you need partners and collaboration to get the second order system components into the mix. This is where the ecosystem comes in.
Because of its "I need to own it all and stick an nvidia badge on it" approach they are going to struggle at the ecosystem level. Its not in their DNA.
So yeah they are turning out gpus today, but once intel starts competing with AMD at the system level, nvidia is going to be screwed. There are only so many times you can get short term advantage at the product level with e.g. DLSS before you are left in the dust. nvidia needs Arm, but they also need to figure out how to not be dicks with others in the ecosystem to make money from that purchase, and exploit system level optimisation.
That's one take. The other is through the lens of sustainable business practice, there are always more smart people outside your company than within it, and opening up for innovation and collaboration allows you to do more, do it faster and cheaper. This requires people to embrace mutuality and let others win too and not focus on controlling everything. Again, nvidia's DNA holds them back here.
I can think of other reasons why their culture is going to make the next 5 years a coin flip for them. So yeah buy your gpus today but expect that nvidia has a good chance of falling off a cliff in the coming battle for the system.
I dont like nvidia because they are going to throw away a position and destroy shareholder value if they don't get their culture sorted out.
ID: h1mrx3v$2000 gpu can't handle RT at real 1080p. You think a phone gpu can? Does it really matter who said it's premature when it's the absolute truth?
ID: h1nzfd9The raytracing hardware can do more than gaming stuff. I believe there is raytraced audio for example.
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It wont be fast enough, but sure.
But then i don't think a 3090ti or 6900xt(slower in ray tracing, just mentioning amd for completeness) is fast enough either, no card on the market now is fast enough yet for ray tracing(at a quality level i desire). A start sure, but we aren't there yet. Hopefully the 2022 or 2023 cards will be there.
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You'd be delusional if you think it will be able to handle RT at any sort of usable frame rate or quality.
It will be just a "checkbox" feature they will brag about is all it is.
ID: h1nx3w1RT in phone graphics won't be nearly as demanding as desktop, way less polygons, way fewer lighting effects. For all we know it could be used for better lighting and that's it.
I don't think it's being delusional to think it's possible at a different scale.
ID: h1nyen9Also way lower resolution. 240 Looks fine on a phone.
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fortnite RT in 2030?
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That seems... ambitious...
Especially given Exynos chips aren't known for their power or efficiency, so throwing in a technology that requires a good chunk of processing power and isn't particularly efficient isn't exactly going to help...
ID: h1nc6q6The last Exynos chip was barely worse than the Snapdragon counterpart and Samsung is ditching their own cores for stock ARM cores anyway, so the CPU side should be at parity. On a comparable process the GPU should be competitive with the next-gen snapdragon part and there is a good chance that the GPU is faster.
引用元:https://www.reddit.com/r/Amd/comments/nyvihj/amd_and_samsung_are_partnering_together_for/
NVIDA is just mad they cannot make desireable phone chips or other semi customs. Tegra was taken by the cheapest company imaginable for pennies(Nintendo) after the whole phone tech world sent it to the landfill.
NVIDIA is sore for not being good enough for the mobile phone market while the most popular mobile GPU is an ATI design(or former ATI IP) to begin with.
NVIDIA also wants the world to think they invented ray tracing or it's somehow their technology.