Why are 6700 XT so expensive? I get the market/demand situation, but why are these so much more?

1 : Anonymous2021/03/26 15:38 ID: mdrcuj

As title says, I'm well aware of everything going on in the current market. But why are some 6700 XTs MSRP almost $900, and some are $600? Whats the justification behind that? Is there something I'm missing? Even in the current market why wouldn't you buy a 3060 Ti for less? (assuming you find both as MSRP).

2 : Anonymous2021/03/26 17:28 ID: gsbaz93

I'm well aware of everything going on in the current market.

It doesn't sound like you are.

ID: gsbku3x

+1 !!!

3 : Anonymous2021/03/26 16:45 ID: gsb5a1b

Because literally anything will sell these days.

ID: gsb6fbk

gamersnexus steve? is that you? /s

ID: gsbpm7h

Wish I was as knowledgeable as him.

4 : Anonymous2021/03/26 16:17 ID: gsb1dkq

AIB partners realized that retailers were getting absurd margin with hugely inflated prices and they wanted in on the action.

5 : Anonymous2021/03/26 16:25 ID: gsb2j3o

they can only make so many cards and there are people willing to pay that much. i mean on newegg people have to win a shuffle to be entitled to spending +$700 for a aib 6700xt

6 : Anonymous2021/03/26 15:49 ID: gsaxl6o

I was wondering the same thing, I've finally seen some in stock today but they are over £500, some are over £700! Considering the card is not even a worthy upgrade over the 5700 XT, what gives? Is this just the normal retail price now?

ID: gsbvfla

I'm seeing 35-40+% improvement with my 6700XT over my 5700(flashed to XT) both cards OC'ed. So far I'm happy with mine.

ID: gscatzt

I think with the guy means is it's not an improvement gen on gen with regards to value, it's basically the exact same dollar per frame as the 5700 but more dollars and more frames

7 : Anonymous2021/03/26 16:58 ID: gsb6zx1

The justification is very simple: there are people out there ready to pay those prices. Some markets have been hitting a resistance point: for example here in Italy I still see scalpers selling RTX 3060 at €850, same ads week after week. Not even small scale miners are that stupid. RTX 3080 hit €1,800 at the beginning of March but have since gone down to €1,700 and I am seeing the same ads for two weeks straight, meaning they don't sell anymore.

Note that there three different groups of scalpers selling at these prices. The first are professionals: they buy stuff in bulk directly from China or through ex-im firms. They'll proudly show pictures of piles of GPU to advertise they have the goods. The second are the small scale scalpers, who got in relatively late, bought a couple of GPU at full retail price or more by using bots or bribing the owner of the local Asus Gold Store and told the wife they'll make a bundle by reselling them. Then we have the retailers themselves who have inflated prices so much they make buying from scalpers an attractive option these days: in many ways they are even worse than the amateurs because when this thing will hopefully blow over they'll have to face the music, and they know it.

8 : Anonymous2021/03/26 16:41 ID: gsb4qs8

Are ya talkin oem prices or msrp? Msrp's the same, oems are selling cards at higher prices. Oems sent out a notice few days ago announcing that they'd raise the prices on all cards (nvidia and amd)

Oems are tired of playin the "nice guys", they're seeing scalpers buy cards at $500 to resell at $800. Why won't they raise prices?

ID: gsbmp2x

Actually reputable OEMs/System interrogators are not raising prices. buying prebuilts is actually the best way to get a computer with the latest CPU/GPUs right now.

Jayz2cents actually posted a video about this yesterday.

ID: gsbpvxx
9 : Anonymous2021/03/26 18:07 ID: gsbg4uu

Why are 6700 XT so expensive?

You gave the answer yourself:

As title says, I'm well aware of everything going on in the current market.

Cards are priced the way they are, because pepole are willing to pay. That some cards have an MSRP that are much higher than others really is not relevant, unless those cards are available and in stock at those prices. A card that is unavailable at 600$ is not cheaper than a card that is available at 900$.

10 : Anonymous2021/03/26 16:12 ID: gsb0nrx

Yeah, given its an overclocked 5700xt with some RTRT cores tacked on, I really dont know. Most likely because AMD can put a $1000 price tag on it, and it would still sell. Its not even better than a 3070, so I don’t know why its that expensive. AMD dropped the ball on this card. I knew from the start it wouldn’t be a worthy upgrade over the 5700xt, and I was right. Maybe the 7700XT will be the one

11 : Anonymous2021/03/26 17:17 ID: gsb9iks

I got mine by going to good sites at different times of the day. I did see an XFX 6700 XT on a UK website for £541 (cclonline) . Which is cheap here in the UK. Keep trying and hope you can get one.

12 : Anonymous2021/03/26 17:55 ID: gsbeksa

Here in the u.k they were listed for 10k on overclockers website, when I checked later they were all gone, that's demand for you

ID: gsbizgb

Overclockers are running a system now where the cards are listed for 10k on the site and forum members who have been members for a long time are given voucher codes to bring them down to close to rrp, there were some 3060s that went down from 10k to £360 and the 6700xts to £480 I think. Interestingly one of the staff did report on the forums that a handful of cards did actually sell at the £10k price.

ID: gsbjnpo

Wow good idea but who spends 10k on a GPU shocking time's

ID: gsbn0tl

Overclocker's is also a 3rd tier retailer. they are not a Newegg, Microcenter, or a B&H. They are not held to the same standard of the normal MSRP markup rules.

13 : Anonymous2021/03/26 18:28 ID: gsbixn5

Becuse of tarifs

14 : Anonymous2021/03/26 18:43 ID: gsbl296

price gouging and that is it adding rgb and metal to a gpu doesn't make it 300$ more.

15 : Anonymous2021/03/26 19:10 ID: gsbovud

why wouldn't you buy a 3060 Ti for less? (assuming you find both as MSRP).

And there's your flaw: You're not going to find ANY card at MSRP. No 3060 Ti, no 3070, no 6700 XT, not last gen cards, not even last-last gen cards. Even GT 710's are more expensive that they should be because nothing is available at MSRP.

I could resell my 5700XT (which I bought for $400 in 2019) for over $500 - because what else are people going to buy if nothing is available?

16 : Anonymous2021/03/26 19:53 ID: gsbvl0h

A lot of people are willing to pay that price as opposed to waiting. This alone enables scalpers and justifies them. "If people don't care about their wallets then why should i care?"

So this is more or less it. We as buyers are to blame for these prices, the rest are excuses. I'm still gonna hold on to my vega 56 for one more year, even though i can hear it suffering.

17 : Anonymous2021/03/26 20:43 ID: gsc3kfr

(((Capitalism))) Be a good goy and consume product. You know you want to.

18 : Anonymous2021/03/26 20:55 ID: gsc5eew

Also note that amd doesn't do a founders edition competition with board partners, so there is not much incentive to sell reference cards close to MSRP, and amd GPU has always had a decent markup when it comes to board partners pricing. Nvidia tortures its board partners for competitive pricing never taking the loss themselves though. Amd gives much more flexibility to sell its product, probably to attract board partners to make their GPU versions as well. They had a hard time convincing motherboard makers to make first ger ryzen motherboards too.

Plus amd cards have a Linux market aswell, very small but that means they don't have to scathe profits just to be competitive to nvidia, they know they have small market share.

19 : Anonymous2021/03/26 21:58 ID: gscew0w

Curent market = demand far outstripping supply. Prime market for scalpers.

AMD and NVIDA wanted a bigger cut of the curent prices. Why let scalpers earn all the profit

AIBs wanted a bigger cut of the current prices. Why let scaplers earn all the profit

Trade war tarrifs add some more. Go go politics.

So MSRPs went up. Welcome to the new normal for awhile.

I really dont blame the hardware makers for wanting a bigger cut in this market. It sucks, but i get it. I would much rather see AMD/Nvidia/AIBs get a bigger share then scalpers. They are the ones who create the hardware, and more money should = better hardware in the future. That is as long as they spend it on making better hardware, and not just pocket a quick buck.

It really sucks for those people who normally buy say $200 gpus. That market is pure stagnation over the last few generations and years.

20 : Anonymous2021/03/26 22:12 ID: gscgz79

Part of the justification I've seen is that shortages are leading to higher component prices, so cards are more expensive to make. The rest of what's been argued here is true, but I believe that it's not purely the OEMs wanting to take advantage of the situation.

21 : Anonymous2021/03/26 22:41 ID: gscl5n5

Basically any modern GPU can be used to make a profit by mining altcoins, therefore the prices of the product are reflecting the demand caused by it.

22 : Anonymous2021/03/27 00:06 ID: gscx0bj


23 : Anonymous2021/03/27 00:46 ID: gsd2lap

They are going to sell out no matter what due to the extreme demand and low supply, AMD and the partners can charge a high price and still sell every card. So their margin on each card is very high. It's great for their bottom line and that's what shareholders are looking for. Well, another way to look at it is, if they can't make enough cards due to supply constraints, they are losing money because they still spent on all the R&D to engineer the product. But they are not able to sell as many as expected. So raising the price helps make up for the difference. And then there's always plenty of room for them to lower the price if the market changes while still maintaining a good margin.

Selling them at a high price does erode some of the good-will of these companies with consumers, but they only compete with Nvidia for high end graphics, and the Nvidia partners are all raising prices as well. They do consider the 'marketing cost' of eroding goodwill, but if the profit is good enough it's worth it, especially when their competitor is doing the same thing.

24 : Anonymous2021/03/26 17:21 ID: gsb9zlw

AMD is pre-scalping the card for your convenience.


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