Shawn Layden on Twitter- E3 Is a Relic Desperately Clinging to Relevancy

1 : Anonymous2021/06/16 21:45 ID: o1gfq6
Shawn Layden on Twitter- E3 Is a Relic Desperately Clinging to Relevancy
2 : Anonymous2021/06/16 22:23 ID: h20sqe4

I don't understand why any of these companies still pay to be at E3 when they can just host the events on their own.

ID: h20wiul

I guess if you are not a super big company these events can give you more reach than just advertising on your own.

Of course this is not the case for Sony, Microsoft or Nintendo.

ID: h2106eq

It's good to have an ESA around

3 : Anonymous2021/06/16 22:47 ID: h20vkgc

I dont care what its called but i like having a big festival of gaming once a year for a few days. There's always a few titles that stick to my mind after that. This year was no different. And even if its covid year etc.. its the strongest year for games from the past 3 years.. there's easily 6 or 7 titles i want to buy before December.

4 : Anonymous2021/06/16 21:53 ID: h20p0z3

sad to hear this from him, I think the best Sony e3 conference was presented by him in 2016

ID: h20q0z0

Shawn's had a beef with the ESA for years, particularly the hall experience. It sounds like the ESA did not take the complaints seriously, so Sony pivoted away.


ID: h21032k

E3 2016 was easily the best conference out of all the e3’s i watched imo. god of war gameplay reveal, kojima announcing death stranding, spiderman being revealed, crash bandicoot remaster, resident evil 7 reveal, days gone trailer reveal and gameplay (i like the game so im throwing it on here).

that’s not mentioning that we got a launch date for psvr along with a trailer for Star Wars battlefront x wing mission and Batman Arkham vr.

ID: h20ydvz

Not going to look, was that the GoW one with the orchestra?

ID: h20yko6

Yes it was

ID: h20zwhr

Shawn has had beef with E3 and the ESA for the longest

ID: h211yu3

He’s probably not against big presentations like the one you’re citing. He’s against the convention itself.

5 : Anonymous2021/06/16 22:07 ID: h20qq1l

Totally agreed! I hope Sony has a big summer “E3 like” event.

6 : Anonymous2021/06/16 21:57 ID: h20pj9p

I miss Shawn.

7 : Anonymous2021/06/16 23:21 ID: h20zfjc

It’s true, the camel’s back was broken by COVID when everyone was forced into virtual conferences and realized E3 was not required at all. It is clear as day that this year’s conference was one of the most lackluster in years, it is honestly real sad compared to the glory days.

8 : Anonymous2021/06/16 22:12 ID: h20rdco

E3 died when Sony left.

ID: h20vk5w


9 : Anonymous2021/06/16 21:49 ID: h20ojnu

Shawn Layden didn’t say that…

ID: h20tfod

Yeah, title is pretty misleading. I mean he doesn't disagree with the article based on his tweet, but he's not the one making these claims.

ID: h211z8t

Yea, this is the tweet:

shawn layden @ShawnLayden · 6h


Not wrong.

Reaction: E3 Is a Relic Desperately Clinging to Relevancy

#E32021 #Industry #PS5 via @pushsquare

10 : Anonymous2021/06/16 22:55 ID: h20wfm2

Yea E3 was already slowly getting irrelevant. With MS and EA doing their event outside of E3, Nintendo not doing conferences anymore, and now with Sony gone and Covid happening, it's just speeding it along.

11 : Anonymous2021/06/16 23:17 ID: h20yxnz

I don't understand why companies have their own shows just to show nothing. What's the point? By doing that, it just makes it easier to get drowned out by other companies news that actually have something to announce...

12 : Anonymous2021/06/16 23:26 ID: h2101v8

I thought Summer Fest replaced E3 and got really confused by that. There really doesn’t need to be an E3 anymore with the current format.

13 : Anonymous2021/06/16 23:33 ID: h210sap

Ouch, and he couldn't be more right.

14 : Anonymous2021/06/16 23:44 ID: h211zir

When I was a teen, E3 used to be a holiday for me because, the internet and YouTube wasn't a big thing, so that was the only way to get the big announcement.

Now, the article is correct, it's a relic if of the past that has a lot of nostalgia behind it from older gamers like me. But, now, with Twitter, YouTube, even this sub, companies can interact with consumers directly, so what's the point of the middle man?

15 : Anonymous2021/06/16 22:50 ID: h20vvsh

I don't care if it's E3 or something else but I like having everyone get together and show what they are working on. I wish Sony would play nice with everyone and rejoin as it was always one of my favorite weeks of the year.

16 : Anonymous2021/06/16 22:02 ID: h20q6ru

The truth of the matter is that game production cycles are simply too long for a yearly showcase to have the same amount of oomph as it used to. Think back to how we got a new GTA every two years, give or take. We got GTA 3 in 2001, Vice City in 2002 and San Andreas in 2004. Can you imagine a possible world now where they could release three full Grand Theft Auto games in such quick succession? No. It takes ten years to get a new Dragon Age or a new Elder Scrolls game now-a-days.

They still show off games at E3, but they have fewer games to show, so if you're not interested in the handful that they show off then you're going to be disappointed.

ID: h20v5t3

Basically. Games have become bigger and more expensive, which means they take longer, so there are less 'major'/AAA games that can be ready for demo on a yearly basis for an event like e3. Sure, there are a bunch of smaller and/or indie type games that can be there yearly, but most gamers dont wanna see that at e3, they wanna see the AAA titles, and not just teaser trailers.

17 : Anonymous2021/06/16 23:07 ID: h20xvue

The legend. Him and Jack Trenton where my favorite E3 presenters.

ID: h20z4we


18 : Anonymous2021/06/16 23:56 ID: h213e97

E3 sucks and has sucked for a long time. Completely useless.

It is funny to see microsoft do more damage to themselves than good at e3 over the years with their blunders though.

But yeah in todays age, its much better, safer, and less expensive to run your own event, which is basically can just be a pre recorded youtube video.

19 : Anonymous2021/06/16 23:56 ID: h213ep8

After this years shitfest he isnt wrong.

20 : Anonymous2021/06/16 22:22 ID: h20sm3k

From the article:

And even publishers who do have blockbusters under their belt, like Square Enix, are being hamstrung. The firm may have revealed Marvel’s Guardians of the Galaxy – arguably one of the highlights of E3 2021, which says a lot – but the likes of Final Fantasy XVI and Forspoken were missing in action, almost certainly because Sony has dibs on the releases and wants to demo them during its own event. Consequently, E3 is not the venue for the biggest and best announcements anymore.

E3 doesn't have the biggest announcements anymore, because Sony wants to do their own thing! lol!!

21 : Anonymous2021/06/16 21:49 ID: h20olpq

Still better then a bunch of spread out digital events. Even better when they can all have crowds again next year.

ID: h20ph4m

I'd rather they bring back PSX with a crowd.

ID: h20su55

Yup! Tired of the string along teasers. E3 is when everyone drops their big bombs and it was and is glorious. It would be better with Sony, but we had strong attendance from publishers despite Sony so that makes me happy.

ID: h20w3cm

But Sony is the one that brings the hype so it just falls flat without them.

22 : Anonymous2021/06/16 23:16 ID: h20yvr4

I fully admit that E3 has become a bit unnecessary and this year was far from great. But the things I love about it just can't be replicated with pre-recorded, sanitized corporate "live" streams. The crowds, the blunders, the hands-on reactions, and in-person interviews all have value still. I hope to see those things return.

And while I still enjoy the big Future of Gaming/State of Play drops they jsut don't hit the same as Sony's epic E3 presentations. They're never going to top that God of War reveal and that's disappointing.

ID: h213y04

I thought many of the games looked quite good this year. Shame we couldn't get the atmosphere to go with it.

23 : Anonymous2021/06/16 21:57 ID: h20phcs

Its true. Every showcase besides Xbox was garbage lol

Summer Game Fest show was decent

ID: h20ua9m

How was Nintendo garbage? We got metroid sequel,new warioware,botw2, fatalframe, SMTV, a new smash reveal and mh stories 2 From what I'm seeing the only people calling it trash are: people who only play racing games and shooters, and people who hate third party and some first party games if it ain't mainline Mario, animal crossing or another zelda port for 60 dollars.

ID: h20zbcy

Also, the indie showcase has a ton of interesting looking stuff. Freedom Games as well.

What an absolute shit take, lol.

ID: h212wcq

Because i dont care about any of those. Smash reveal was whatever, but all the actual games they showed werent anything I care about except MAYBE SMT V. But Nintendo hasnt given me a reason to care about my switch in nearly 2 years

ID: h20pwkr

True, hard to tell how much COVID impacted other conferences, but literally only Xbox, Devolver and SGF were worth a watch.

ID: h20r2w8

Oh yeah forgot about Devolver

ID: h213wu8

Yeah, Nintendo had a Direct, but only Metroid Dread did it for me. But it's some serious hype I'm feeling for it.

24 : Anonymous2021/06/16 22:34 ID: h20tzs6


25 : Anonymous2021/06/16 23:34 ID: h210wdf

Still kind of sad to see though.

26 : Anonymous2021/06/16 23:55 ID: h213ao9

Sony should do a free "Powered by PSNow" event where for a week you can stream a bunch of the upcoming games from Playstation. No download, just the over the net stuff. Give us a chance to try them out directly.

It doesn't even have to be full games. They could create a viewer for in-game character models or walking around empty levels. There could be a trailers theater (bonus for PSVR support with friends). Do weird one time stuff, like putting the Nathan Drake character model into Tony Hawk's Warehouse, or toss together AstroBot checkers. Ask all of their studios to post little update snippets, reward avatars for treasure hunts and completing categories of content. Host live competitions with players trying out Street Fighter VI for the first time (yea like The Wizard).

Lots of stuff they could do with Now's streaming infrastructure to make a fun show. But, I'm just bored and spitballin'...


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